Provitale
Identity
Provitale is a luxury natural product developed for skin and hair care.
The logo is composed of a typeface and a symbol. The used typeface has personality and it is inspired by the fonts used in lifestyle magazines.
The most remarkable part of the logo is the symbol created with the letter V. It ends with a leaf, which represents the natural concept behind the brand, and at the same time it is the dot of the letter I.
Besides, the symbol is the beginning of the word “Vitale”, that comes from the latin “vital” and it means life.
The idea of life, growth and natural is represented with the colour green.
